My wife and I literally survived our first child by reading parenting blogs.  I learned about starting a business from reading blogs.  Independent publishing is the greatest revolution in knowledge sharing since the printing press.

So imagine my shock at this conversation 3 years ago between me and a blogger friend:

Blogger: “It’s not worth it for me to write a post every single day.  I work my butt off, and my banner ads are paying me 10% of what they used to.”

Me: “Yeah, people who buy banner ads used to pay a $10 for 1000 impressions.  Then they realized banners don’t work so they started paying a $1.  But what about your love of writing and sharing?”

Blogger: “Yes, I do love to write and share my knowledge. But there are only so many hours in the day and if I’m earning money it makes me want to spend more of my day writing.”  

Me: “So if I found a way to restore that income, you would write 7 days a week again?”

Blogger: “Definitely.”

And that’s how TapInfluence was born.  To find a technology solution that would automate the process of brands and bloggers creating congtent together.  Bloggers earning more revenue would write more, and the world a better smarter place.

Influencers are professional content creators just like journalists and photographers.  Journalists and photographers get paid to produce great content, and so should influencers.  

Paid to produce great content is the key phrase.  Influencers should never be paid to produce a favorable product review.  

Influencers should be paid to create great stories where the brand can authentically be integrated.  And if we want to help the next generation of parents, teachers, programmers, and entrepreneurs – we need to keep it that way.  

Be sure to check out TapInfluence if you are an influencer who creates great content or a brand who wants to automate influencer marketing.  

This is a sponsored conversation written by me on behalf of TapInfluence.  The opinions and text are all mine.

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